Advertising-display device.



E. B. WAST|E..

ADVERTISING DISPLAY DEVICE- APPLICATION FILED NOV. 24. 1916.

Patented June 11', 1918.

2 SHEETS-SHEET! WI TNESES:

ATTORNEYS.

E. B. WASTIE.

ADVERTISING DISPLAY DEVICE.

APPLICATION FILED Nov. 24. 1916.

1,269,024.; r Patented June 11, 1918.

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I MA TTORNQIEYI'S.

EDWARD B. WASTIE, or BILLINGS, MONTANA.

ADVERTISING-DISPLAY DEVIdE.

Specification of Letters Patent. Patented June 11, 1918,

Application filed November 24,1916. Serial 1W0. 133,121.

To all whom it may concern: 7

Be it known that I, EDWARD B. WASTTE, a citizen of the United States, residing in Billings, in the county of Yellowstone and State of Montana, have invented a new and useful Improvement in Advertising-Display Devices, of which the following is a specification. 1

This invention relates in general to advertising display devices and has more particular reference to devices of this character provided for the attractive display of building materials. The invention will hereinafter be described in connection with a device particularly adapted for the display of house paints, but it will be manifest as the invention is better understood that it has a wider and more general application, being capable with little or no change for use in displaying the visual effect of variousforms of brick, house tile, stucco, and, of course, for other purposes.

A principal object of the present invention is the provision of a device which will permit of an accurate estimate of the visual effect of combinations of desired colors when applied to a house of a particular. character and which will permit of comparisons of color-combinations through the utilization of a single device quickly altered to display first one combination and then another.

A further object of the invention is the provision of such a device constructed and arranged for ready use by the sellers of the paint or other material, and also adapted for use by architects in determining with their clients the outward effect of the house designed wh n decorated.

An additi nal and highly important object is the provision of a device possessing these and other advantages which may be constructed at a price sufiiciently low to permit its use inconsiderable numbers by the retail dealers and to permit the manufacturer to furnish them free or at a nominal cost to such dealers.

Numerous other objects and advantages of the invention'will be apparent as it is better understood from the following description when considered in connection with the accom'pan ing drawings illustrating a preferred embodiment thereof.

On the drawings,

Figure 1 is a front elevation of an advertising display of paints as applicable to a house of two-stories and embodying my,

bunga-' of a stencil emstencils and cards, parts being shown in .dotted lines.

For the purpose of illustrating my invention I have shown on the draw ngs an advertising display comprising a frame 11 which is provided merely to enhance the eflfect and to. give to the entire device the effect of a painted landscape. Within this frame is a plate 12 on which is painted the pictorial representation of a landscape as shown. Painted also upon this plate is a foundation 13 and the trim 14 0f the roof. The part of a house occupied by the body wall is set off to be'represented in colors which may be changed at will. In the present instance, this part is set off b cutting away the-portion of the house in icated in Fig. 1 on the lines a. The roof body parts are also set off by cutting away the parts defined by the trim, these parts are indicated at b. By this construction the roof trim is shown as a stencil integral with the plate itself. And it is my intention to place behind this stencil a color card 15 to'display a desired roof color. The trim of the body of the house is preferably provided by furnishing a separate stencil 16 which is indicated in Fig. 5, this stencil being constructed so that the desired windows and doors are connected through trim parts or directly slmilar view showing the two- Fig. 7 is a view of the holder for the i with the horizontal trim parts, as will'be seen when viewing the figure just indicated.

Itis intended to position this stencil directly behind the openin lines a and to position behind it a color card 17 for displaying the desired color of wall body. It is of course to be understood that the stencil 16 and the two color cards 17 and 15 may be interchanged with other like members and may be used with other lates so that the plate may be considered interchangeable also.

defined by the roof trim and one for .the house trim, the

llt isparticularly desirable in a device of this character that the house be shown in full perspective so that more than one wall and more than one roof part can be-seen. To accomplish this the stencils and apertures through which they are viewed or delineate are cut to perspective. In order to adapt these color cards, plates, and particularly the stencils to use with diderent plates, color cards and stencils, it is desirable that there be a common straight line reference across the plate horizontally and vertically. There is no dilficulty in providing the vertical reference and the horizontal reference is provided byarranging thelower edge of the roof on the horizon line, so that the top of the end wall and the top "of the side wall in view form a continuous single line. Une particular virtue of this arrangement is that the same stencils may be used in plates show ing houses of difie'rent heights and of different numbersof floors. To illustrate this we have shown onthe drawings in Fig. 2 a plate for a one-story bungalow and desi ed to use the cards and stencils usable with the plate shown in Fig. 1, the lower edge of the opening 0 showing the wall in this plate will coincide with the horizontal run of trim indicatedat e on the stencil in Fig. l, the rest of the stencil being hidden by the lower part of the plate.

' 'llwo stencils are thus provided, one for the a carrier 19 sildable, in the present instance,

in guides 20. The carrier consists of a rack or body plate 21 havin a top rail 22 and a bottom rail 23, and a so a central rib 24:, together with end members 25. The space defined between the top rail 22 and the rib 24: isappropriate to receive a color card 15,,

and the space defined between the rib 24 and the bottom rail 23is appropriate to re ceive. a color card 17 and a stencil 16 in front of it.

llt will be readily manifest that this arrangement permits of the easy removal of the carrier and a quick change of color combinations. As is desirable in a device of this character this change can be made with suficient rapidity to permit one set of colors to be shown before the visual efiect of thepreceding set is forgotten.

Arelatively small number of plates com purchasers.

incense bined with a relatively small number of stencils and a considerable quantity of color cards can be utilized to meet thepaint requirements of a large number of prospective The various parts may be cheaply manufactured and at a price which should not prevent the manufacturer from furnishing them to. the retailer free or at, a nominal price.

Where it is desired to advertise brick,

stucco or the like, reduced reproductions may be shown on the color cards in place of paint. lit is thought that the invention and many of its attendant advantages-will be understood from the foregoing without further description and it. will be apparent that various changes can be made in the form, construction and arrangement of the parts without departing from the spirit and scope of the invention or sacrificing any of its material advantages, the form hereinbefore described being merely a preferred embodiment thereof. 7

I claim:

1. An advertising display for wall covering materials and the like, comprising a plate carrying a representation of surrounding objects not to be covered with said materials, a stencil coated with one of said materials and representing a part of the article or wall to be covered, and a plate behind said stencil and; covered with another of said materials to represent the body of said wall, said stencil and said last mentioned plate being each individually replaceable by other like members 2. An advertising display for wall covering, paints, and other materials, comprising aplate giving a view of the landscape surrounding a buildingand including the parts of said building not to be covered or painted and havingthe portions to be covered or painted set oif from said landscape, a stencil out to represent the trim or woodwork of said building, and a solid color background, said stencil and said background being positioned in the set-0d portions of said plate with the stencil in front of the background to represent all of the parts of said building to receive paint or other covering.

3. An advertising display for paints and other materials, comprising a plate having a part set off to be occupied by a representation of a building in colors, a holder for said plate, a stencil cut and decorated to represent the trim of said building, a background of solid color to represent the body of the walls, and common holding means for sustaining said stencil and background in said set-ofi' location in said plate.

4=.- A display for advertising paint and other materials, comprising a plate carrying a pictorial representation of a landscape, a stencil for representing the trim of a house,

and a background for representing the body Walls of a, house, and common holding means for said stencil and background and for sustaining them within the landscape depicted on said plate.

5. An advertising display for paints and other materials, comprising a plate carrying a pictorial representation of a landscape and having a large perforation therethrough, a stencil adapted to be disposed behind said perforation and colored to represent the trim of a house, and a background behind said stencil and visible therethrough and colored to represent the color of the bodyof the Walls of the house.

6. An advertising display comprising a plate carrying a pictorial representation of a landscape and having parts cut away to be replaced to complete a pictorial representation of a house in said landscape, a stencil positioned behind said cut away portion or portions to represent the trim of said house, and a background behind said stencil to represent the body of the walls of said house, the parts being cut and arranged to show all of the walls visible in perspective with the stencil and background.

7. An advertising display comprising a late carrying a picture of a house with the ody-set ed, a stencil adapted to be disposed in said set-oil? part of said plate and cut to show a plurality of trim parts in perspective from a horizon line located along an edge of said stencil when in place, and a background behind said stencil for depicting the body of the walls carrying said trim.

8. An advertising display comprising separate stencils, one for depicting roof trim and the other for depicting wall trim of a house, and color backgrounds adapted to be disposed behind said stencils to depict the body parts of said roof and wall to complete a representation of a house in color.

'9. An advertising display comprising separate stencils, one for depicting roof trim and the other for depicting wall trim of a house, and color backgrounds adapted to be disposed behind said stencils to depict the body partsof said roofand Wall to complete a representation of a house in color, said stencils showing the house in perspective with the horizon line. Signed in the witnesses.

line adjacent" their meeting presence of two subscribing EDWARD B. WASTIE. Witnesses:

THOMAS J. OBRIEN,

M. E. BARRY. 

